Marshmallow Treat with a Story: What Is Zefir, and Where to Buy It in the USA

Light, fruity, and nostalgic — zefir is a beloved dessert for many. In this article, we’ll explain what zefir is, how it’s different from marshmallows, which flavors to try, and where to buy it online with shipping across the USA.

A Brief History of Zefir

Zefir originated in Russia in the late 19th century as an evolution of traditional fruit pastila — a dessert made with apple purée and sugar. Over time, the recipe was improved by adding whipped egg whites and natural thickeners like agar or pectin, resulting in a softer, airier texture. Zefir became especially popular in the Soviet era and is still loved today for its light flavor and simple ingredients.

Types of Zefir You Can Try

At GastronomUSA, we offer a wide variety of zefir flavors and formats:

• Classic vanilla zefir — soft and universally loved

• Berry flavors — strawberry, black currant, cranberry, cherry

• Chocolate-covered zefir — perfect as a gift or for tea time

• Flavor assortments — ideal if you're new and want to try several

• Packs from 310g to 1kg — great for everyday treats or special occasions

Zefir vs. Marshmallows: What’s the Difference?

At first glance, zefir might look similar to marshmallows — soft, pillowy, and sweet. But they’re actually quite different in texture, ingredients, and flavor.

Zefir is made from fruit purée (usually apple), whipped egg whites, and natural gelling agents like pectin or agar. This gives it a light, creamy texture and a subtle fruity flavor. It’s less sweet than marshmallows and doesn’t contain gelatin or corn syrup.

Marshmallows, on the other hand, are typically made from sugar, corn syrup, and gelatin. Their texture is chewier and more rubbery, with a much sweeter taste and no fruit flavor at all.

While marshmallows are often used in s’mores or hot chocolate, zefir is more of a standalone dessert — perfect with tea or coffee. It’s a favorite among those who appreciate lighter, more natural sweets.

Where to Buy Zefir in the USA?

Most supermarkets in the US don’t carry zefir — but you can order it online from GastronomUSA.com:

• Fast delivery across the United States (3–10 days)

• Wide selection from trusted brands: Peterburgskij Konditer, Sharmel, Rot Front

• Free shipping on orders over $150

• 10% off your first order with promo code FIRST10

How to Store Zefir

Keep zefir in a dry, cool place at room temperature (up to 77°F / 25°C). Shelf life is typically 2 to 6 months depending on packaging. No refrigeration needed.

Final Thoughts: A Must-Try Treat

Zefir isn’t just a dessert — it’s a part of cultural tradition. Light, fruity, and beautifully simple, it’s a great treat for tea time, gifting, or rediscovering a taste from your roots.